As reported on the official blog Google AdWords, advertising network introduced a new type of campaign « Search Network and optimized Display Network ». Main difference from campaigns « Only search network » is that it allows you to reach a much wider audience.
It is important to understand that the management of a new type of campaigns carried out on the same principles as the campaign management for the search network only. Ie owner sets their own budget, create ads, selects the best keywords to bid. Digital Agency can help you.
Google representatives also informed that the results of the transition to the use of the type of campaign “Only search network” to “Search Network and optimized the Display Network,” on average, the number of conversions increased by 15%. At the same time, a similar percentage has increased and cost.
However, in Google note: if an advertiser has been launched and successfully operates campaign “Only the Display Network,” and at the same time it needs the best possible coverage of the audience, as well as comprehensive control over targeting, budget and bids – then move to a new type of campaign should not be.
